Boost your ROI with an inbound marketing strategy

Our strategic approach to inbound marketing is accessible to all sizes of business. The focus is on results with analytical tools enabling you to measure the success of your plan and fine tune your content, honing your strategy. Our strategy process, already benefitting from our years of B2B and consumer experience, is also continually refined and updated with team training, to ensure that you benefit from the latest thinking and cutting edge tactics.

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Our inbound marketing strategy process will start with an in-depth meeting and/or workshop to explore and understand all the elements and issues in your business and marketing situations, including your products and services, current customer base and your people. This is also a great opportunity to introduce your key stakeholders to the inbound methodology and how it will work, demonstrating tools and processes. We can then develop your customer personas, keyword and content strategies, and a plan which we will present to you along with recommended tools and carefully considered targets and goals.

Outlining your customer personas is a key part of inbound marketing strategy.

Personas are essentially character studies, with an analysis of the interests and challenges of your current and ideal customers. The aim is to fully understand your customers and the forces driving their purchasing decisions. Personas are an essential tool for focusing content and central to the inbound marketing process. We can help you develop and refine these.

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By measuring baseline performance we can set future targets and further measure outcomes against those targets.

Using a variety of tools and metrics, we benchmark your current digital marketing performance and define and agree goals for your inbound marketing strategy, fine tuning a plan to meet those targets. 

SEO and focused content, with appropriate keywords, are essential for successful inbound marketing.

Our research and strategy development will help you to identify the best content for SEO ranking and for engaging your prospective customers. This will include keywords your potential customers will look for, as well as material that will engage their interest.  

Have you considered different ways of reaching your prospects, such as email, social media and paid advertising?

Your inbound strategy will consider all available channels for reaching your prospective customers and also the most effective ways of using those channels. 

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Your website needs to be suitably branded and optimised for your inbound strategy, to increase the impact of your inbound marketing programme. 

We can analyse your current website map and provide a strategy for maximising keywords and SEO impact. We also have a full in-house design service that can provide all levels of websites, from template to bespoke, suitably branded to maximise visual impact and optimised for keywords and SEO, with attractive content focused on your buyer personas.

A process of discovery and planning

Developing an inbound marketing strategy is a process of some days or weeks, starting with a meeting and research and finishing with the presentation of a suggested strategy, plan for delivery and costings. This can then be refined and agreed to fully meet your needs and budget. 

Already excited to get started?

We're the creative marketing and design company that aims to expertly support ambitious clients with all their brand and marketing communication needs.

If you would like to talk to us about how we can help deliver the results you need, our team would love to hear from you. Call us on 01983 810505.