To capitilise on the businesses strongest USP (the history of the building) we focussed on telling it's story visually through the logo.
Logo: An intriguing
blend of clean, contemporary lines represent the Tudor history
of the structure. Look closer and the logo contains the initials of
the business to create a pattern, you can quite clearly see how the
beams of the building have been duplicated to create the 'r' and 'm'.
The contrast between the two elements represents the contrast within
the building; the outside is traditional, historic and memorable and
the inside is clean, contemporary and new.
Website: The website will grow to be a large part of the brand
with an e-commerce store, but at the moment Rectory Mansion just need
a one page site with what they offer, opening times and a map and
post code for directions.
6 page leaflet: The leaflet has been distributed in large
quantities around various tourist information points including
activity centers, hotels and public transport stations.
Adverts: To raise brand awareness, we designed a set of 3 adverts
for Rectory Mansion to use in various publications, building on the
identity we created with colours, images, fonts and design.