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As Mother's Day approaches, so continues the battle of the brands for our cash, whether it's via themed gifts or advertising campaigns. For small businesses, it can be difficult to see where to capitalise on this trend: does the product or service have to be 'gifty' to qualify?

Mother’s Day can be a golden opportunity to reconnect with and reach out to new prospects. With some canny marketing moves, you can boost engagement in your brand and perhaps generate some extra profit.

With 4 days to go, here are our 3 simple marketing tips for boosting customer engagement in your brand this Mother’s Day.

1) Start an online competition

Using social media to engage with your customers can be a great way to develop interest in your brand. Why not challenge customers to upload a photo of themselves with their mothers to your Facebook or Twitter page - the best photo that captures the spirit of Mother’s Day can win a prize. This could be one of your products or maybe a discount on a service! Generate a hashtag and encourage participants to use it when they post.

2) Tailor your current marketing efforts

Many retailers use this popular technique. Depending on the kind of business you run, and if you have the resources, capitalise on the Mother's Day purchasing trend by offering promotions and special discounts centred around the event. If, for example, you run a clothing business, tailor your email marketing or social media around the Mother's Day theme. Use content and imagery that shows customers your product is something a mum would love. This will boost engagement AND some potential profit.

3) Celebrate your customers

If you know your client or customer is a mother, why not send them a card? Reaching out to your customers will make them feel appreciated and will encourage their loyalty to you in the future. You can also use this as a way to let them know about upcoming promotions and events so that they keep coming back. It's a win win!

So, those are our 3 simple marketing tips for boosting customer engagement in your brand this Mother’s Day! Customers love interacting with exciting promotions and posts, so don’t be afraid to get creative!

For help expanding your marketing strategy, running an email campaign or just some social media tips, give the team a call on 01983 810505 or email