A recent takeover of the Isle of Wight County Press by one of the UK'S biggest publishers has seen the newspaper showcase a refreshed layout and reader-friendly design.
Many a publication has come and gone on the Isle of Wight since the
County Press launched in
1884. One of the country's strongest
weekly local newspapers, 2017 has seen the County Press
enter a new era of ownership, having been taken over by Newsquest
Media Group in July.
As an Island-based design company,
we thought we'd give the County Press's new
look the once-over.
The Front Page
the Masthead has received an overhaul. The name styling is unchanged
the wording now sits uncrowded, and
the additional white space is welcomed. The price and date text has
also been refreshed: slightly larger and using a sans-serif font.
the font style remains the same, the new bold full-width headliners
are notably attention-grabbing and eye-catching.
generally, the clever introduction of a five-column grid (and abandonment of the previously used seven-column grid) means that
the overall page layout appears cleaner, less busy and leading stories are easier to engage with.
of the layout follows
the newspaper, with
a six-column grid working successfully
with both justified
and ranged left text.
core elements that make up a news page: headings, body copy, credits,
photos and captions have been simplified and the
read is a more enjoyable experience.
flows in an ordered hierarchy
that guides the
eye calmly from top to bottom, without distraction by mish-mashed
styles and gimmicky rules or
tweaks we found refreshing:
- The body copy is easier to read due to the larger font size.
- The addition of Points of View columns with a nice splash of cyan throughout the pages.
- Updated Business pages - now a simple 'Business' heading. Clean and professional.
- Subtle changes to font styles and colours across the Local, Family Announcements, Service and Sports pages.
Weekend section has also improved thanks to some very minor design
changes, although we
are still further developments to
be made to the section which
would help complete the County
we'll see more changes soon!
what does this all mean?
if the newspaper is easier on the eye and simpler
likely to engage with the publication, and this can have a direct
on the publisher's bottom line.
we give the new look County
a big thumbs up.
love to hear your thoughts on the County
look. What design improvements would you like to see? Get in touch to
let us know.