We developed the brand identity by taking elements of the existing style and re-orientating the old with something more engaging to capture their new target audience. The website, signage, leaflets and advertising campaigns all help raise brand awareness and drive sales with strong calls to action.
Logo: The colour scheme is a fresher, more modern version of the
their old palette and the typeface is friendly, supportive and
engaging for any audience. The symbol is literally a cross, which has
the association with first aid, health and care, but it also
highlights movement and bending, both of which the PhysioCare team
are trying to restore. Looking deeper, there is the suggestion that
the right angle could illustrate a point of impact, either on a knee
or a shoulder, again portraying the physical representation of an
Website: We streamlined the content, and began building the new site. The overall look and feel is friendlier and less
'clinical' for the audience, the site navigation has been simplified
and the colour palette is used to create beautiful panels which break
information into easy to read, bite-size chunks. With several strong
calls to action (including limited time discounts) and key
differentiating factors highlighted throughout the design, the new
site really encourages potential clients to get in touch.
Adverts: Strategically placed in a range of Island publications,
we designed PhysioCare a range of adverts suitable for the different
readerships, all with strong calls to action and limited time discounts.
Outside signage: Large boards on a 'V' shaped platform allow
passing footfall to clearly the important contact information.
Marketing materials: A series of posters were designed for
use in different sections. To date, there are three designs (one
for the GP waiting room, one for nursing homes, one for a hospital
Consultants room) which all target different requirements.